Today’s consumers demand video content anywhere, anytime, on any device, making OTT video delivery a key requirement for operators’ survival in the pay-TV world. In fact, a recent report by Juniper Research found that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019. As a growing number of OTT services are launched around the world, consumers’ uptake of these offerings will directly affect pay-TV operators’ revenue streams.
The challenge is that deploying an OTT solution can be complex, costly, and time-consuming. This whitepaper will examine the current trends happening across the pay-TV market, taking a look at the advantages of offering an OTT service and the pitfalls that may be encountered when implementing these services. It will explain how open solutions based on modularity, flexibility, and security enable an easy entry into the OTT world, giving operators the ability to build a solution based on their specific operational needs while reducing the risks and costs of implementation.
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