YouTube reach curves produced by Google for brands are currently available in 10 EMEA countries and will be offered in 30 globally by the end of the year, according to David Benson, the company’s director of branding, EMEA.
Speaking in a presentation entitled Insight: Google, YouTube, youth markets, syndication and MCN futures, he referred to one for the UK that examined light, medium and heavy TV viewers aged 18-34 that showed how original TV plans could be uplifted through suggested TV and YouTube combined plans, among light viewers by as much as 262.65%.
Benson also referred to Google as an ‘engineering company’ and said that what constituted premium content was very much in the eye of the beholder.
In addition, he said that Google has developed a tool that shows advertisers how their ads are working, measuring the impact of brand awareness and ad awareness.
