The Qyou thas signed a distribution agreement with Canal Digital Kabel, owned by Telenor, marking the channel’s launch in the Nordic market.
Launched just twelve months ago, The Qyou (pronounced: The Q) is the world’s first international 24/7 pay-TV channel of curated, high-quality, internet video content. The service is already available in more than 30 countries, and in almost five million homes. The channel was first announced at MIPCOM 2014 in Cannes.
Haakon Li Dragland, director of content and strategy at Canal Digital Kabel, commented: “The QYOU represents a form of content that fills a gap in our current offering. Web content is continually growing in popularity, and we find the position The QYOU is taking to curate the content exciting. We’re confident that our customers will enjoy the channel.”
“The Qyou is experiencing great traction with innovative TV distributors like Canal Digital that understand the importance of evolving their content offerings in line with the tastes of current audiences,” added Scott Ehrlich, The Qyou Co-Founder and CEO.
“Consumer appetite for web videos is only growing and the winning operators and service providers will be those that construct their Pay-TV service offerings to reflect this. We’re really excited about entering the Nordic market and further extending our presence on some of the world’s leading TV services.”
