Premium video ad management company Freewheel is extending its relationship with Sky with a new deal covering Germany and Austria.
Sky Deutschland will use FreeWheel’s Monetisation Rights Management (MRM) platform to optimise advertisement placement on its digital platforms, serve yield-optimised ads and analyse campaign performances. Sky will also be able to better manage advertiser conflicts through compliance tools designed to avoid clashes or content/daypart restrictions.
Martin Michel, Managing Director at Sky Media in Germany said: ‘We are just setting up our digital ad operations team and as a long-standing partner to Sky Media in the UK, we’ll use FreeWheel’s technology and expertise to support our plans to manage digital video ads and develop Dynamic Ad Insertion in Germany.”
Thomas Bremond, European Managing Director, FreeWheel, added: “As broadcasters follow their audiences onto digital platforms, they’re looking for ways to provide great TV experiences across all devices. By partnering with FreeWheel and adopting the MRM platform, Sky Deutschland will be able to support its digital assets across all of its digital platforms and set-top-boxes with compelling advertising that will be relevant to the targeted user.”
Based in San Mateo, California, Freewheel signed its agreement with Sky in 2011; it also has contracts with Channel 4 and MTG in Europe and DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in the United States.
