Low-cost airline Norwegian has become the first carrier to offer live TV on board European flights.
Passengers using Norwegiab’s free inflight Wi-Fi can now watch Bloomberg Television and Norway’s TV 2 News live on the airline’s fleet of 87 Wi-Fi-equipped aircraft.
The new service launched Wednesday on a flight from Oslo to Berlin and will be available on flights from the UK to 29 destinations around Europe.
Passengers need only connect their handheld device to the onboard Wi-Fi.
Bjørn Kjos, Chief Executive Officer at Norwegian said: “We’re very excited to be the first airline in Europe to offer live television on board. Introducing Bloomberg Television and TV 2 News to our passengers opens the door to more content choices and a better overall inflight experience. By offering free Wi-Fi combined with complementary live television, we are setting the stage for a passenger experience like no other in the sky.”
The launch of live TV was developed by Norwegian’s frequent flyer program, Norwegian Reward, and the terrestrial distributor.
CEO of RiksTV, Christian Birkeland said: “We are proud to be involved in such a historic event. To broadcast live TV on mobile devices is a key part of our strategy. We are happy that we have the opportunity to do this on Norwegian’s aircraft.”
Live TV on board is provided by Global Eagle Entertainment (GEE), a worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry.
Norwegian flies one of the youngest fleet of aircraft in the world averaging an age of four years.
