Some 51% of American internet users say they used Netflix to watch movies or TV shows over the past 12 months, according to a survey conducted by RBC Capital Markets.
With this figure, Netflix is beating YouTube and Amazon, in terms of share of total viewership in the US. YouTube stands second with 48%, and Amazon third with 26%, note RBC Capital analysts, Mark S. Mahaney and Rohit Kulkarni, in their latest research.
People are also pleased with the service as 69% of the current Netflix subscribers are either ‘Extremely Satisfied’ or ‘Very Satisfied,’ while around three-quarters of them are ‘Not at all likely’ to cancel their subscription plans any time soon.
Satisfaction levels remain high in France and Germany, with 85% French subscribers, and 87% German subscribers very satisfied with the service. However, not many expect to continue to use Netflix in the next three months.
“We expect 2016 to be Netflix’s biggest ever in terms of original content, with between $500 million and $1 billion being spent on original content,” wrote Mahaney.
“We highlight several new productions of note to be expected (incl. Fuller House, The Crown, Luke Cage).
“Given Netflix’s very strong international sub growth and our survey work, we continue to believe long-term international penetration levels may be closer to 30%, meaning Netflix may be able to achieve 200 million Global subs (up to three times Netflix’s current subs).”
