Over 1.7 million Dutch consumers have the Netflix app installed on their smartphones, according to the November edition of Telecompaper’s Dutch Apps Market report.
That makes the Netflix app as popular as that of the Dutch public broadcaster NPO. Among video apps, only YouTube is more popular in the Netherlands, with around six million Dutch consumers having the app on their phones. YouTube is helped by the fact that it comes installed standard on almost all Android smartphones. The RTL XL app and Horizon Go app from cable operator Ziggo were also in the top-5 video apps in the Netherlands.
Around one in five Dutch consumers with the Netflix app installed said they rarely or never use the app. Those who do use the app access it on average ten days a month and watch on average 1.5 hours of content each week over the app. The NPO app shows much lower usage, at an average seven days a month and just over a half hour of content watched each week on average.