UPC Hungary has added the Scripps Networks UK & EMEA channels Food Network HD and Fine Living HD to its line-up.
Both services are available to the cable operator’s subscribers as part of its Gold package, with a Hungarian language voice-over.
Commenting on the development, Phillip Luff, MD Scripps Networks UK & EMEA, said: “Our growth strategy has been a key focus for us this year and this new deal with UPC Magyarország Kft is testament to this. We are confident that viewers will enjoy the high quality content Food Network SD and Fine Living SD have to offer”.
Anita Carra, chief marketing officer of UPC Hungary, added: “We welcome Food Network and Fine Living, two of top lifestyle channels of the world in UPC’s digital television portfolio. We are very proud that UPC is one of the first cable company to launch these programs in Hungary and I’m sure that by this step we provide more premium experience to our Digital Gold customers”.
UPC Hungary also distributes both SD and HD versions of Travel Channel.