Russia’s MTS has revealed that it has only tens of thousands of subscribers for its DTH service, which was launched at the end of last year.
Quoted by ComNews, Vasil Latsanych, the company’s VP of marketing, said that while MTS is satisfied with the product and has had good feedback from customers, it nevertheless recognises the need to increase sales.
He added that had MTS entered the DTH market many years ago, rather than invest heavily in the mobile sector, it would now have 10 million subscribers. At the same time, Latsanych also said that it says the DTH platform as one of its growth points, with competitive advantages including the ability of offer additional interactive services.
ComNews notes that the MTS platform would have been expected to end this year with 150,000 subscribers. Now, a figure of 100,000 looks much more likely.
