Sky and HBO have signed a new deal that confirms Sky Atlantic as the home of HBO content for 21 million European subscribers.
The agreement brings Germany, Austria and Italy in line with the existing agreement for the UK & Ireland. It’s also the first time a pan-European content deal for all of the three Sky markets has been negotiated.
“HBO continues to deliver many of the most-talked about and exciting TV shows anywhere in the world. This new agreement, Sky’s first pan-European content deal, confirms Sky Atlantic as the home of HBO in all our markets both live and on demand,” said Gary Davey, Managing Director, Content, Sky. “Sky and HBO share many common values, as well as a passion for high-quality television like Game of Thrones and Veep. Our partnership, in its sixth year, now escalates to a whole new level. HBO has an amazing slate planned for 2016 including Vinyl and Westworld but it will also see the premiere of our first co-production together, the Young Pope starring Jude Law.”
Charles Schreger, President, Programming Sales, HBO added: “As a partner, Sky has always shown the greatest of respect and appreciation for the HBO brand. They have shined a spotlight on our original programming and treated the shows as preciously as if they were their own. This ongoing relationship has been rewarding and successful to both of us and this expansion is representative of the trust and admiration we have for them as well as a belief that we can elevate each other even further.”
New HBO shows will receive their premiere on Sky Atlantic, and where possible airing simultaneously with the United States. It’s anticipated that more boxsets will be made available.
For example, episodes of current series such as True Detective (pictured) will be available to view on catch up, stacked and to be watched as the series transmits. As well as viewing their favourite shows when they want, customers can watch them where they want through Sky Go.
Customers who use Sky’s streaming platforms NOW TV and Sky Online will also have access to this must-see channel live or they can watch episodes on demand on a range of compatible devices.
