LG smart TV will launch selected channels from Opera TV’s portfolio in eight markets: the UK, France, Spain, Italy, Germany, USA, Mexico and Brazil.
The first phase of the Opera TV launch will include up to 18 channels in each country, with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, and nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG’s vast audiences.
Opera TV can be found in LG Smart World in the Entertainment category or both Netcast and WebOS device models shipped from 2014.
“With the fast-changing landscape of online video consumption and distribution, content owners are keen to reach viewers on all screens, especially the largest screen in the home,” said Aneesh Rajaram, SVP at Opera Software.
“At Opera TV, we’ve designed innovative products that enable them achieve this goal. Our partnership with LG represents a significant milestone in our journey to enable exciting living room experiences for end consumers.”
All content inside Opera TV on LG Smart TVs is built using Opera’s toolkit, Opera TV Snap. Hundreds of Smart TV apps have been generated from Opera TV Snap by brands, content providers and broadcasters including ArrivalTV, Dancetrippin, Epic TV, Fashion TV, The North Face®, Young Hollywood, Major League Gaming (MLG.tv), Mahogany Sessions, Outside Television, among others.
“We are delighted to partner with LG to provide owners of LG Smart TVs with quality, tailored content from our partners,” added Rajaram.
“This marks another flagship win for Opera TV Snap, which has proven itself yet again as the quickest way for content owners to reach Smart TV audiences.”
Apps created with Opera TV Snap can be found on the following LG Smart TV Platforms: NetCast 4.0, NetCast 4.5, webOS 1.0 and webOS 2.0 in the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil.
