The Telstra subsidiary Ooyala has appointed Scott Braley as its new general manager of programmatic advertising.
Braley was formerly the senior VP of demand at OpenX, and prior to that, the head of US sales and global agencies for Facebook’s Atlas division, the social network’s ad serving and measurement platform. In his new role, he will focus on global expansion and revenue growth for Ooyala’s programmatic advertising business.
Commenting on the appointment, Sorosh Tavakoli, Ooyala senior VP of ad tech, said: “There’s no question the market is rife with opportunity and Ooyala is a driving force helping major broadcasters and publishers increase their yield and overall revenue for their premium inventory with Ooyala Pulse SSP.
“Having Scott onboard bolsters our ad tech expertise in the U.S. and will drive further success of our video advertising products in the American market and around the world.”
Braley said: “I’m excited to be joining Ooyala at such a pivotal time in the company’s history.
“With its deep roots in video and personalised TV, coupled with its fast growing ad-tech business, Ooyala is uniquely positioned to provide broadcasters and publishers a world-class platform for full-service management and monetisation of their video assets.”
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