Qatar-based beIN Media Group is expanding its current DTH service sports bouquet for the MENA region with additional entertainment and movie channels into a fully fledged DTH platform. The service will also offer live coverage of all 32 matches of the FIFA Euro 2016.
Under the tagline All You Want the company is positioning itself as the only comprehensive pay TV entertainment player in the region. Until now, the broadcaster was only offering its sports channels on the Es’Hailsat satellite positioned at 25.5 degrees East.
The new DTH service, which is available immediately, comprises channels including Fox Movies HD, Star Movies HD, StarWorld HD, Fox HD, National Geographic Channel, NatGeo Wild, NatGeo, People BabyTV, and news channels including BBC Arabiya, BBC World News, CNBC Arabiya, Rusiya Al-Yaum, France 24 in French and Arabic as well as three Al Jazeera channels.
subscriptions are sold in various packages starting at $10 a month, up to $30 for the most comprehensive bouquet. As a special, the bouquet offers for a one-time payment of $60 access to live coverage of all 32 games of the Euro 2016 football games in France.
“Our consumer research in the Mena region indicated for quite some time that families expect a leading entertainment provider like beIN to offer a complete range of TV entertainment channels,” said Nasser Al Khelaifi, Chairman and CEO of beIN Media Group, in a statement.
“Furthermore we identified a sweet-spot in terms of pricing of Pay TV in the region, that has traditionally been over-priced. Hence it was natural that beIN offers latest blockbuster movies, great family entertainment in the form of latest series, factual and kids content along with our premium sports offering. beIN’s vision is to reshape the future of Pay TV and family entertainment in Mena through offering premium multi-genre entertainment at affordable prices.”
