The Qyou has announced three major commercial hires to broaden its operations across the world.
Amory Schwartz, Bob Reid and Natasha Roberton join The Qyou.
Amory Schwartz
Schwartz joins The Qyou as EVP global sales and commercial development, bringing with him over 20 years’ experience in developing international media businesses. Schwartz was previously co-founder and CEO of the North American Sports Network (NASN). More recently, Schwartz established The Outdoor Channel HD for the EMEA market with AMC Chello Zone.
Bob Reid
Reid takes up the position of VP sales and business development, for the Americas and Asia Pacific, following on from a deep background in digital media and mobile, negotiating deals between content owners, platforms and carriers. Most recently, Reid led business development at Neulion and ran the licensing business at BitTorrent prior to this.
Natasha Roberton
Roberton becomes VP of marketing and will be building on extensive experience spearheading branding and marketing communications strategies in the digital advertising and internet technology sectors.
“The internet has given rise to a new era of imaginative snack-sized content which is steadily becoming a core part of people’s entertainment diet,” commented Scott Ehrlich, The Qyou co-Founder and CEO.
“Now operators are waking up to the fact that having this content available on their services can satisfy growing consumer tastes for varied videos, delivered in a way that’s consistent with a premium TV experience. With the addition of Bob, Amory, and Natasha to our Executive team, we’re better positioned than ever to expand The Qyou’s footprint into a range of new markets.”
The new appointments closely follow The Qyou’s recent raising of CDN$10.4M in equity funding.
