Nearly two-thirds (65%) of all video views in Russia will be on mobile, STB and smart TV devices in three years time, according to Egor Yakovlev, founder and board member, Tvigle Media.
Yakovlev added that the overall audience of OTT video would have reached 100 million in Russia only, with the monthly view time being 80 hours.
Meanwhile, the ad-sponsored OTT market will be worth $800 million.
Furthermore, 70% of video content will be local/Russian language productions and up to 25% of this specifically produced for OTT/second screen.
Yakovlev said that smart TV sales are growing strongly in Russia and will account for over half (53%) of the total this year, rising to 70% in 2017.
In 2013, Russia became the number one market of smart TV sales for LG.
