Eleven Sports Network has launched a digital over-the-top (OTT) platform in Belgium, making its premium sports content available to all sports fans.
The OTT service was launched on October 28, to coincide with the Capital One Cup Fourth Round, where a number of Belgian internationals played as Liverpool took on Bournemouth.
Until now, Eleven and Eleven Sports channels were only available as part of the Proximus TV sports package in Belgium on the incumbent’s IPTV service. Going OTT means that Eleven Sports Network will also be available to homes who subscribe to other digital TV platforms, such as Telenet and VOO, who do not carry these sports channels.
The new service will be available to viewers on a weekend, monthly or annual subscription basis via the internet and can be accessed while on the move on a number of personal devices including laptops, tablets and mobile phones. A weekend pass (or 72 hpurs) costs €6.99, monthly subscription fee is €9.99 and annually the service costs €99.
“Nowadays, it is important to offer customers flexible options when it comes to watching sport and we are delighted to be able to do this through our brand new OTT platform,” said Anouk Mertens, managing director, Belgium, Eleven Sports Network.
“Internet distribution is a strategic option for us as it enables us to reach a broader audience and gives us a better understanding of how subscribers consume our programmes. In launching this platform we have enhanced our commitment to providing premium, accessible, sports content from around the world to our valued customers.”
“The aim of our network from day one has been to optimise fan experience and reach as wide an audience as possible,” added Danny Menken, Group Managing Director, Eleven Sports Network.
“Our Belgian OTT platform ensures we can achieve this and offers millions of sports fans the opportunity to watch their favourite sports action wherever and whenever they like.”
In addition to the Capital One Cup and NBA, subscribers in Belgium will also be able to watch LIVE action from a number of the world’s largest sporting properties such as the English, French, Italian and Spanish football leagues, as well as the NFL, ATP tennis and international cycling events on the network’s two channels, Eleven and Eleven Sports.
Founded in 2015, Eleven Sports Network is a brand new global sports network dedicated to delivering world-class international and domestic sports and lifestyle entertainment. Initial launches include multiple channels across select domestic markets with each country receiving approximately 2,500 hours live coverage of premium sporting events annually, along with news, comprehensive analysis, digital content and local programming.
