Ericsson and TIM, in collaboration with Samsung and Qualcomm Technologies, presented a live concert of singer-songwriter Max Gazzè, broadcast for the first time in Italy in LTE Broadcast technology at Expo 2015, Milan’s World’s Fair.
The Max Gazzè show was an opportunity to test the potential of new generation mobile TV that, thanks to TIM’s 4G network and Ericsson’s innovative solutions, allows users to access content live and on-demand in HD.
The LTE Broadcast event extended coverage to the entire Expo area, covering 110 hectares (272 acres), where a group of trial users were able to experience the live event with superior quality, and to choose on phablets between several channels of content: the Max Gazzè live concert – organised in collaboration with TIMmusic, TIM’s music streaming platform – and TIM’s on-demand TV service from TIMvision.
This initiative will be followed by another demonstration, in collaboration with RAI, during the closing event of Expo 2015 on October 31.
“This live trial of LTE Broadcast with an ecosystem of excellent partners shows how TIM is continuing to pursue the route of innovation to support the growth of new markets that are fundamental for telcos, such as high-definition video on the move,” said Mario Di Mauro, head of strategy and innovation, Telecom Italia.
“Active involvement in the evolution of digital services is essential for a company that wants to be a technology enabler and service provider in the distribution of multimedia content and services. LTE Broadcast technology on latest generation mobile networks represents an opportunity to offer end users a very high quality of service and a simple and exciting user experience.”
“With video traffic on mobile networks growing by 55% every year from now to 2020, operators will find themselves facing a great challenge to guarantee a high-quality audio and video experience to their subscribers, at any time in any place,” said Alessandro Francolini, VP and sales director, Region Mediterranean, Ericsson.
“LTE Broadcast is the ideal solution to optimize network resources and enable new business models for the distribution of multimedia content. For the first time in Italy, we have trialed this innovative service on a very big area, the Expo site, with very high quality levels.”