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M7 Group to build up new DTH platform in Austria

October 21, 2015 21.23 Europe/London By Jörn Krieger

HD AustriaLuxembourg-based media company M7 Group is launching a standalone HDTV platform for DTH satellite households in Austria on Astra (19.2 degrees East) in November 2015.

The offering will be based on M7’s current platform HD Austria, but can be received through its own smart card. HD Austria has so far only been accessible through the smart cards of Austrian public broadcaster ORF and pay-TV operator Sky Österreich.

Following “tough negotiations” with ORF that have lasted over a year, an agreement has finally been reached through mediation of media regulator KommAustria, according to HD Austria. The move will enable Austrian viewers to receive both ORF’s channels and the Austrian commercial channels in HD quality via satellite without having to use the ORF Digital smart card.

With the new platform, HD Austria wants to provide the around 2 million Austrian DTH satellite households with a more comprehensive HD lineup and new interactive functions. This would create a “real alternative” to the former “ORF smart card monopoly” for consumers, retailers and TV set manufacturers, underlines HD Austria.

“The launch of the new HD Austria platform will lead to better offerings and more variety for consumers,” said Martijn van Hout, M7 Country Manager for Germany and Austria. “That’s because our own platform will enable M7 Group to provide new services and hybrid products complementing satellite television with streaming content from the internet. In a few weeks, these offerings will be available in Austria.”

Martijn van Hout (M7 Natascha Kral)The HD Austria platform is marketed through an advertising campaign (pictured with Martijn van Hout) encouraging viewers to leave the old, stone age period of television (“Raus aus der Fernseh-Steinzeit!”) and join the HD world.

M7 Group operates TV platforms across Europe reaching a total of more than 3.5 million customers.

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Filed Under: DTH, Editor's Choice, HDTV, Newsline, Platforms, Satellite Tagged With: Astra, Austria, HD Austria, M7 group, ORF, Sky Österreich Edited: October 23, 2015 09:38

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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