Modern Times Group (MTG) has acquired the exclusive broadcast and online rights across the Nordic region (Sweden, Denmark, Norway and Finland) to Spain’s La Liga and Italy’s Serie A until 2018.
Furthermore, it has extended its exclusive rights to France’s Ligue 1 in Denmark and Norway until 2018 to include Finland and Sweden from the beginning of next season.
Earlier this month MTG announced that it had secured exclusive broadcast and online rights to English Premier League football in Sweden, Denmark and Finland from 2016-2019. It also holds the rights to UEFA Champions League football across the Nordic region until 2018.
Commenting on the latest development, Jørgen Madsen Lindemann, MTG president & CEO, said: “La Liga, Serie A and Ligue 1 are amongst the leading and most watched football leagues in the world, so we are thrilled to add and extend these key premium rights to our international portfolio. We are the clear number 1 when it comes to not just football but sports coverage in the Nordics, and we will now be making even more exciting live content available to viewers on multiple platforms and screens.”
Peter Nørrelund, MTG senior VP sports, added: “Live week in, week out coverage of matches featuring top teams like Barcelona, Real Madrid, Atlético Madrid, AC Milan, Juventus, Inter Milan, Paris Saint-Germain, Monaco and Lyon, with world class players like Ronaldo, Messi, Neymar, Džeko, Pogba, Zlatan and Cavani can only make our products even more attractive for customers. We simply have the best football rights available, and our talented production teams, commentators and pundits will ensure that we deliver the best possible entertainment experiences for years to come.”
MTG has acquired the Spanish, Italian and French league rights from MP & Silva, the leading international sports media company. The two will also work together in Finland to create a premium football package for both MTG and third party broadcast platforms.
Marco Auletta, CEO of MP & Silva, said: “We are very pleased to work together with the strong team at MTG, which is the leading sports broadcaster in the Nordic region. This is an exciting and innovative partnership that will ensure multi-platform access for the many Serie A, La Liga and Ligue 1 fans in these countries.”
