The new Dutch based UltraHD channel Insight was launched here in Cannes, at 4pm CET to an audience in Europe, Russia and India.
Insight is primarely an UHD channel, but the broadcaster is also making a HD version available as a free-to-air signal on Astra at 19.2 degrees East. Programming will be different from the UHD version, as Insight Originals will first be shown on the UHD channel and ony come a few months later on the HD version.
Also in Russia and India there will be two versions of the channel, in UHD and HD. The Russian and Asian fees will also differ in programming due to rights issues.
Insight has also made an app available, which is now live for iOS and Android to accompany the viewer. Joiz Global, the creators of a community marketing and social TV platform has signed a new licensing partnership with TERN. The agreement provides TERN with powerful interactive and data collection capabilities to enhance its newly launched Insight.
Samuel Gähwiler, Managing Director of joiz Global commented: “Insight is at the vanguard of the UHD movement and is set to become a pioneering force in the new broadcasting landscape. Integrating the proprietary technology from joiz Global with the channel’s state-of-the-art linear broadcasts will create a truly immersive experience for viewers. This approach will build a dynamic, engaged community and offer Insight valuable data to help monetize audiences across all platforms.”
“Viewers are increasingly watching content on multiple devices so broadcasters and advertisers must find whole new ways to connect, entertain and engage with them,” said Mariam Zamaray, CEO of TERN.
“Not only will joiz Global’s community marketing solution empower Insight to place viewers at the very heart of the action, it provides our advertisers and business partners with whole new ways to attract and interact with audiences.”
Under a long-term agreement, SES Platform Services is providing a comprehensive range of services from content management to linear and non-linear distribution. The entire channel content is stored in Fluid Man, a professional, secure, managed cloud environment for efficient and secure video content and metadata management and distribution to any platform, including Video-On-Demand (VOD), streaming and satellite.
Sophie Lersch, Chief Product Officer for services at SES Platform Services, said: “We’re delighted to be launching TERN’s first Ultra-HD channel via satellite. Including Iinsight, there are three Ultra-HD channels available in Europe today – and we work closely with all of them. This clearly underlines our expertise as a media services provider for any business model, from DTH to OTT, and in any required quality, from SD to Ultra-HD.”
