MTG has won the exclusive rights to screen live Premier League coverage in Sweden, Denmark and Finland.
The new three year contract runs from 2016-17 to 2018-19.
MTG has held the rights since 2010 in Sweden and Denmark; Finland is being added for the first time.
The matches will be shown on a combination of MTG’s Viasat and other TV channels and the Viaplay online streaming service.
The 2016-17 Premier League season will for the first time include games on Friday evenings, in addition to the matches on Saturday, Sunday and Monday.
“Premier League is hands down the most popular national club football league in the world, and has a large, loyal and growing following in Scandinavia. We’re very happy to have extended this successful partnership with the Premier League, and that viewers will enjoy live coverage of so many great games from August to May each year, said Jørgen Madsen Lindemann, MTG President & CEO.
“We are extremely pleased that MTG has invested in our rights not only in Sweden and Denmark, but in Finland as well,” added Richard Scudamore, Premier League Executive Chairman. “MTG has done a fantastic job broadcasting the Barclays Premier League in the past, and will continue to do so through 2018/19. These markets are incredibly important to the Premier League, with their long-established and knowledgeable fan bases. We look forward to working with MTG as they continue to bring first-rate Premier League coverage to our supporters across the region.”
MTG also shows the Premier League in the Baltics and Bulgaria. It also holds the rights to UEFA Champions League; and the Danish top-tier football league until 2020-21.
