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RTL to rebrand Passion in Germany

October 1, 2015 11.50 Europe/London By Jörn Krieger

RTL Living Crime PassionGerman commercial broadcaster Mediengruppe RTL Deutschland will change the name of its pay-TV channel Passion into RTL Passion on November 12, 2015.

The name will then equal sister channels RTL Living and RTL Crime which already carry the RTL brand.

RTL acquired the 49.6% stake of TV production company UFA in Passion on December 31, 2014, thereby turning the channel into a 100% subsidiary. This is now also reflected in the channel’s name which didn’t carry the RTL brand because of the UFA shareholding.

With the name change of Passion, all three pay-TV channels will also adopt a new design (illustrated above).

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Filed Under: Newsline, TV Tagged With: brand, Germany, Passion, RTL, RTL Passion, UFA Edited: 1 October 2015 11:50

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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