This new report outlines how pay-TV operators can generate new revenue opportunities and increase profitability in the evolving and competitive TV market.
The pay-TV industry is finding new ways to serve the 1.5 billion digital TV homes and grab a share of a market estimated to be worth $400 billion by 2020. Yet, with intense competition and higher expectation from subscribers, many operators are struggling with how to monetise the opportunity.
“Our latest paper outlines what exactly operators need to do to increase acquisition, increase ARPU and most importantly reduce churn. It shows how small changes can lead to dramatic increases in profitability, driving revenues year on year and creating successful pay-TV businesses.” Jonathan Guthrie, CEO, Paywizard.
The television market is rapidly changing and with the increased adoption of broadband, the dominance of national broadcasters is subsiding and the number of new entrants is rising. More low-cost streaming and VOD services are coming to market, bypassing regulatory hurdles and making their mark on the new TV world. Pay-TV revenues are now overtaking traditional advertiser funded business models and additional drivers such as the transition to digital terrestrial television and new mobile viewing trends means that as the TV industry continues to change, broadcasters and multi-service-operators are exploring new ways to win, retain and grow subscriber revenues to increase profitability.
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