NBC has announced the launch of its new streaming channel on the Roku platform via TV Everywhere.
Until now, NBC streaming was only available to authenticated viewers, but now parts of the programming is available to all (in the US only). However, for the on-demand section of the service a large number of programmes are only available to people who subscribe to a platform.
The NBC streaming channel offers episodes and highlights from NBC shows, including The Blacklist, The Voice, The Tonight Show Starring Jimmy Fallon, Saturday Night Live and more.
No login required for access to episodes of certain new series, including Blindspot, Heroes Reborn, Truth Be Told and The Player. Plus, with a TV provider login, people can watch new episodes of every show the day after they air and binge on complete seasons of select series. Full episodes are only streamable in the US.
“We want our shows available where our viewers are watching content. As consumers shift to connected devices, we are committed to working with platform partners like Roku so our fans and audiences interested in entertainment can discover, engage with, and watch our shows,” said Rob Hayes, EVP of NBC Entertainment Digital.
“The launch of NBC’s fall slate and inclusion of other great content on the Roku platform demonstrates our commitment to expanding digital platforms for fans to watch their favourite shows,” said Alison Moore, GM and EVP TV Everywhere, NBCUniversal.
“Working with Roku to add NBC shows on connected TV’s is a huge step forward in advancing NBCUniversal’s TV Everywhere initiative.”
NBC already has a distribution agreement with Roku in place for CNBC Real Time.
