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Ooyala and joiz team up for audience monetising

September 15, 2015 08.05 Europe/London By Jörn Krieger

joiz on multiple platformsOoyala, a subsidiary of Australian telco Telstra specialising in video publishing, analytics and monetisation solutions, has formed a strategic partnership with Swiss community marketing and social TV platform joiz to provide third parties with video, interactive and analytics technologies.

Additionally, the US-based company is powering video and advertising solutions for social TV channels joiz Switzerland and joiz Germany. The broadcaster uses Ooyala’s video and ad tech offerings including end-to-end video management, delivery, analytics and ad serving capabilities.

With this technology, the channels can further build, maintain and monetise audiences with personalised content recommendations and drive higher CPMs across their inventory, giving a data-driven strategy that leads directly to increased revenue, according to Ooyala.

The partners want to provide broadcasters, operators, media companies and brands with a range of complementary services to increase viewer engagement, build stronger communities, enhance big data strategies and better monetise audiences with personalised, interactive experiences across all screens.

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Related

Filed Under: Marketing, Multiscreen, Newsline, Social TV, Tech, TV Tagged With: Joiz, Ooyala, Social tv, Telstra Edited: 15 September 2015 08:05

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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