Swisscom has deployed the Ericsson Video Storage and Processing Platform to provide advanced cloud DVR and on-demand content access features to its subscribers.
Its multiscreen service, which went live in April 2014, offers 7-day replay on over 250 channels, an archive and the ability for consumers to record any numbers of programs in parallel, while ensuring continuous operations. It has already secured 564,000 subscribers.
Ericsson’s Media Vision 2020 predicts that by 2020 50% of all content consumed will be on-demand and time-shifted. The company is enabling TV service providers to respond to this shift with its e Video Storage and Processing Platform, a software-based, integrated storage and computing infrastructure which enables multiple use cases including cloud DVR, CDN assist and expanded VOD solutions.
Dirk Wierzbitzki, head of wireline and TV, Swisscom, said: “Our subscribers want flexibility in their TV services and greater freedom around what, when and where they watch the content of their choice.
“Ericsson’s solution allowed us to leverage the capabilities of the cloud to bring to market a type of service that hadn’t been seen in Switzerland before; one which offers our viewers much more advanced replay and recording features. We’re delighted with the take up of Swisscom TV 2.0”.
Elisabetta Romano, VP and head of TV and media, Ericsson, added: “Ericsson is leading industry innovation in cloud-based video platforms and as a result we currently power over 50% of the world’s cloud DVR deployments.
“It is clear that the cloud is a critical enabler in evolving TV into a more personalized, flexible and seamless experience. TV service providers are recognizing the benefits of adopting cloud architectures into their infrastructures and we believe that this shift will only grow as consumer expectations perpetually rise around the quality and functionality of service offerings.”
Ericsson will be at Hal 1, Stand 1.D61 at this year’s IBC.
