First came the automated financial story, now research from ThinkAnalytics reveals journalists don’t know anything anyway, at least when it comes to programme recommendations.
ThinkAnalytics has found subscriber viewing to both live TV and VOD content increases by 50%, six months after going live with its recommendations engine.
According to the company, after deploying ThinkAnalytics across millions of households, the amount of time subscribers spend viewing increases by 20-50%. In parallel, at the same point, the number of channels the average subscriber watched increased by 25-35%.
In addition, across the deployed base of millions of subscribers, VOD uptake increases by 30-100 per cent, depending on the implementation and operator objectives. These benefits are achieved just weeks or months after going live, demonstrating customers’ fast return on investment.
“We meet operators who have deployed recommendations engines from other vendors or developed in-house systems, yet seen no material change. This should not be the case. Our extensive experience and expertise allows us to assist operators and service providers in achieving key KPI metrics and driving greater ARPU,” said Peter Docherty, Founder and CTO of ThinkAnalytics.
“We work closely with our customers to increase ARPU by recommending content that boosts the number of hours watched, channels viewed, programs viewed, and VOD assets viewed/purchased,” added Docherty. “This is not just about having the best search and recommendations platform in the industry, but also about giving each customer the benefit of our in-depth experience and expertise. The results of our research validate our efforts by demonstrating the real business benefits of personalized search and recommendations.”
ThinkAnalytics has deployed in 30 countries in 27 languages and over 150 million subscribers.
