Back in January, Nagra and Netflix announced an agreement to provide a quick time to market for Netflix services on Nagra-enabled pay-TV platforms. The integration of Netflix will now be demonstrated at IBC on Nagra’s stand (Hall 1, C81).
According to Holger Ippach, SVP Middleware at Nagra, “Netflix is breaking new ground in the way digital media is consumed around the world, and pay-TV service providers are increasingly seeing the benefits of partnering with them.
“Through our relationship with Netflix we will enable our clients to provide a winning combination of great pay-TV services and the world’s leading SVOD service so that their subscribers stay tuned in.”
Maurice van Riek, senior VP, head of content and asset security for Nagra, added: “We are pleased to be working with Netflix to further increase the value of the pay-TV services our clients provide to their subscribers, especially with the advent of 4K UHD.
“We have worked closely with Netflix to ensure that Nagra PRM becomes a trusted part of the Netflix platform. Together with our DECE and DTLA endorsements, this puts PRM in a class of its own as an operator-controlled, multi-platform DRM for the protection of premium services like Netflix.”
Scott Mirer, VP device partner ecosystem at Netflix, continued: “Pay-TV providers that add the Netflix app to their set-top boxes strengthen the video entertainment experience for their customers.
“Many households subscribe to both Netflix and traditional pay-TV services, our programming gives customers easy access to a wide variety of complementary entertainment. Nagra allows more pay-TV providers to expand their offer to include Netflix.”
The first pay-TV operators to adopt the joint solution are likely to be announced in 2016.