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New watermark for pre-release HDR content

September 1, 2015 18.43 Europe/London By Chris Dziadul

ATEMEThe Civolution company NexGuard and ATEME will launch a joint solution for the forensic watermarking of pre-release High Dynamic Range (HDR) video content at IBC.

It will be integrated with ATEME’s TITAN Software Transcoder, which will be demonstrated on the ATEME stand 1.D71.

According to Jean-Philippe Plantevin, SVP products and solutions, NexGuard, “Leaks of pre-release content can prove disastrous for studios and post-production houses as they significantly decrease the value of high quality content.

“Collaborating with a world leader such as ATEME to ensure that HDR content is easily traceable is a tremendous step for us, and we’re proud to see our products helping to keep high value content assets secure while they are in production.”

Emmanuel Boureau, VP Sales at ATEME, added: “Studios and post-production houses customers need the piracy threat to be addressed before making significant investments in HDR content and facilities.

“Working with NexGuard provides us with a solution tailored for high quality pre-release content, which we can easily integrate directly within our encoders to increase content protection. Deploying NexGuard forensic watermarking for pre-release content ensures that video assets are traceable all the way to the source, and helps to identify the origin of any leaks in short timeframes. This enables us to take an active part in protecting the production industry’s most valuable assets, and opens the door to content and facilities supporting HDR.”

The solution is based on NexGuard Software Development Kit (SDK), integrated with ATEME TITAN Software Transcoders, to enable customers to identify leaks prior to delivering content to the home over UHD and HDR-ready TVs. The combination complies with the ITU-R Recommendation BT.2020 specifying Ultra High Definition (UHD) and HDR encoding, and will deliver lifelike picture quality to provide consumers with stunning video content.

NexGuard demonstrations will be held during IBC on stand 2.B41 to help the industry understand how watermarking can help deter piracy by allowing content owners and rights holders to easily identify the source of a leak.

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Filed Under: IBC Special Tagged With: Amsterdam, ATEME, IBC2015, NexGuard Edited: 1 September 2015 18:43

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