WATCH VIDEO. International fashion broadcaster Fashion One has launched Fashion 4K on September 1, 2015, marking the world’s first free-to-air global Ultra HD channel.
The New York-based channel focusing on fashion, entertainment and lifestyle is broadcasting in Europe under the name Fashion 4K while the Fashion One 4K brand is used in Asia, North America and Latin America.
DTH satellite households in Europa can receive Fashion 4K on Astra (19.2° East) on the frequency 11.112 GHz H (SR 22,000, FEC 2/3). In addition to the Ultra HD format, the channel is simulcast in HD resolution for viewers not yet owning an Ultra HD TV set. Both Fashion 4K and HD version Fashion 4K Preview are unencrypted.
SES Platform Services, the technical services subsidiary of satellite operator SES, is providing a fully-managed 4k playout along with ground segment and distribution services for Fashion 4K.
For the Asia-Pacific region, Fashion One 4K broadcasts on MEASAT 3A (91.5° East) on the frequency 4.120 GHz H (SR 30,000, FEC 5/6) while SES-3 (103° West) on 4.140 GHz V (SR 30,000, FEC 5/6) is used for North America and NSS-806 (47.5° West) on 4.178 GHz L (SR 30,000, FEC 2/3) serves Latin America.
“We are tremendously excited to launch Fashion One 4K, the world’s first global Ultra HD channel dedicated to fashion and entertainment. We have invested heavily in producing Ultra HD content over the last two years, and I’m delighted that we are finally able to share the channel with our viewers,” said Fashion One’s Chief Operations Officer Gleb Livshits. “Together with SES, our long-time partner, we are committed to leading the industry and providing our audiences with the highest quality content.”
Ferdinand Kayser, Chief Commercial Officer at SES, added: “Since 2013, SES has been at the forefront of developing the broadcasting part of the Ultra HD ecosystem and was the first to broadcast a live football match and a live concert in the new HEVC compression standard. Now, Ultra HD is a reality for millions of viewers worldwide, with the first global broadcast channel launching on SES satellites. There is no better way to broadcast Ultra HD than over satellite and we are delighted that Fashion One is also relying on our expertise for the playout, encoding and uplinking of their Ultra HD channel.”
