Ziggo leads the drop in Dutch TV subscriptions in the second quarter of 2015, but cable is still tops despite fast IPTV and fibre growth.
The Dutch TV market lost 17,000 connections during the second quarter of 2015, to end the quarter with 7.85 million subscribers.
The decline was mainly due to Ziggo losing customers. According to Telecompaper’s latest quarterly report on the Dutch Television Market, the cable operators continue to lose market share to IPTV providers over DSL and fibre networks.
Digital TV connections grew by 0.4% during the quarter, while analogue-only subscribers fell by 4.4% compared to March. Digital TV is now used by more than 88% of the market.
Cable still accounted for over half (52.9%) of digital TV subscribers in Q2, despite losing market share to the increasingly available IPTV services over DSL and fibre networks. DSL was responsible for 18% of the digital TV connections and fibre for almost 12% at the end of June 2015.
Ziggo lost digital TV customers for the second quarter in a row, seeing its market share fall to just over 48%. KPN added half a percent point of market share in the quarter to take almost 31% of digital TV connections. On the total TV market, Ziggo had around 53% of connections, after again losing market share to KPN, which grew to almost 28% of the market.