Ericsson has renewed its playout services contract with the UK commercial broadcaster ITV until 2024.
The deal covers TV’s portfolio of channels, including ITV, ITV2, ITV3, ITV4, ITV HD and CITV and their associated regional variants, as well as ITV’s newest TV channels, ITV Encore and ITVBe.
As part of the contract, Ericsson has designed, built and integrated a state-of-the-art scalable simulcast platform for ITV. The modular infrastructure will allow the broadcaster the flexibility to deliver new services and launch existing services onto new platforms.
Commenting on the agreement, Thorsten Sauer, head of broadcast and media services at Ericsson, said: “ITV operates one of the most complex broadcast operations in the world. For many years, we have worked together successfully to deliver dynamic commercial channels, while reducing cost, complexity, risk and increasing efficiencies. We look forward to strengthening our relationship further and helping ITV to continue delivering world-class television on every platform and every screen across the UK for years to come.”
Simon Pitts, MD, online, pay, interactive & technology at ITV, added: “Viewers expect a brilliant TV experience whatever platform or device they use to watch our shows. We look forward to strengthening our partnership with Ericsson to support our channels and content over the years to come.”
