Optimizing Multiscreen TV Delivery with a Secure Video Player

This paper looks at the market needs and challenges that pay-TV service providers face when deploying multiscreen TV solutions on third-party consumer electronic (CE) devices such as PCs, tablets, and smartphones. It evaluates the alternative solutions that are available for addressing the needs of both content owners and service customers, and it examines the potential business benefits of choosing an operator-controlled solution delivered by a trusted content-security partner. The paper is based around the following key themes :

CE devices use a wide range of fast-evolving OS platforms, streaming standards, DRM products.
Pay-TV service providers face significant challenges in delivering OTT multiscreen services
to these ever-changing CE devices.
They are dependent on decisions taken by device manufacturers and sudden changes in browser or operating platforms can be very disruptive and have a negative impact on pay-TV customers and service providers.
Google’s recent withdrawal of support for the NPAPI plug-in on its Chrome browser is a case in point and has caused problems for some leading pay-TV service providers.
Service providers could opt for common encryption DRMs for their OTT TV services, hoping to solve all their
interoperability issues, but this approach will only address part of the technical and business challenges.
A better option is an operator-controlled secure player solution delivered by a trusted content security partner that ensures a consistent user experience across all devices while providing value over the entire lifecycle of CE devices.

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