The customisation is based on live events and household viewing habits as well as integrate app billing and transactions. The new features are included in Metrological?s Dashboard product, part of the Metrological Application Platform, which provides full lifecycle support for operator branded TV app stores.
The Metrological Dashboard is an app store management system and business intelligence center that provides real-time app usage and performance analytics. It offers insights on TV app store operations, including key performance indicators (KPIs) such as top performing apps, average viewing times, number of app views and number of transactions. This feedback gives operators the ability to refine content monetization strategies more effectively.
“Operators can now personalize app experiences to reflect consumer viewing habits and local content, which is an important tool in strengthening the customer relationship,” said Jeroen Ghijsen, co-founder and CEO of Metrological.
“Using our intuitive platform, operators can tailor app store content to viewers based on a number of filters, such as audience segments, live events, red button apps and time of day to automatically change the apps being offered in each market or household.”