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ORF and Unitel to launch classical music OTT service

August 13, 2015 15.49 Europe/London By Jörn Krieger

ORF Klassik (ORF Ali Schafler)Austrian public broadcaster ORF and Munich-based producer and rights dealer Jan Mojto want to launch an OTT service for classical music lovers at the turn of the year.

The offering will contain a linear 24 hour TV channel, a platform for live broadcasts of concerts, operas and festivals and a video-on-demand section. “We will certainly create the largest classical music archive available in the market,” ORF’s financial director Richard Grasl said at the presentation in Vienna.

The service which will be offered for a flat fee of around €20 per month will be accessible through smart TV sets, PCs and laptops, smartphones and tablets (iOS/Android), Apple TV, Chromecast and Amazon Fire TV. There will be a free 30 day trial period.

ORF and Mojto whose company Unitel operates classical music TV channel Classica want to initially market the video portal in German-speaking Europe and worldwide in the long run. Both sides each hold 50% in the venture which is open to further partners.

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Filed Under: Connected TV, Newsline, On Demand/VOD, OTT, Platforms, Streaming Tagged With: Classica, Jan Mojto, ORF, OTT, Unitel, VOD Edited: 13 August 2015 15:51

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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