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Czech viewing preferences revealed

August 12, 2015 11.41 Europe/London By Chris Dziadul

Ceske RadiokomunikaceThe overwhelming majority (92%) of Czech viewers prefer to watch programming on a TV screen rather than PCs or mobile devices.

A survey undertaken by the national transmission company Ceske Radiokomunikace (CRa) also found that typical households had six favourite TV stations, though the vast majority (75%) watched 16 or more channel.

Furthermore, TV viewing is still very much a shared experience, with two people sitting down in front of a main screen in primetime in over half (54%) of households.

Significantly, more than a quarter of respondents said they watched programmes on laptops (27%) and PCs (29%).

Smartphones and tablets were used by 8% and particularly favoured for short-term monitoring of news content.

The survey also found that almost a third were interest in online TV archives, providing they are free.

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Filed Under: Central & East Europe, Newsline Tagged With: CRa, Czech Republic Edited: 12 August 2015 11:41

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