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Over a quarter of Germans use paid-for VOD

August 10, 2015 11.57 Europe/London By Jörn Krieger

hoerzu_tvinternet (FUNKE MEDIENGRUPPE GmbH & Co, KGaA dpa-infografik)More than a quarter (28%) of internet users in Germany use paid-for video-on-demand (VOD) services such as Netflix, maxdome, Amazon Prime, Watchever or Sky Snap.

That’s the result of a survey conducted by market research institute Emnid among 1,049 internet users for German TV listings magazine Hörzu.

Almost half (47%) of internet users between 25 and 34 years of age use paid-for streaming services with the share amounting to 42% in the 16-24 years age group. More than two thirds (69%) of the internet users surveyed don’t use paid-for video offerings at all.

Over half (56%) of the internet users surveyed use free-of-charge streaming services such as YouTube or MyVideo. This particularly refers to young people between 16 and 24 years of age (84% usage) and between 25 and 34 years of age (70% usage).

The providers of paid-for VOD services can’t, however, expect strong growth: Three quarters (74%) of the internet users surveyed who have not yet spent money on streaming, don’t plan to do so in future.

Among younger people, there is more willingness to pay: Around one third (27%) of internet users between 16 and 24 years of age and around one fifth (21%) of the internet users in the 25-34 years age group currently not paying for streaming would be prepared to pay up to €10 per month. Practically no one would spend more than 10€ per month, though, independent of the age group.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Research Tagged With: Germany, streaming, users, VOD Edited: August 11, 2015 11:41

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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