More than a quarter (28%) of internet users in Germany use paid-for video-on-demand (VOD) services such as Netflix, maxdome, Amazon Prime, Watchever or Sky Snap.
That’s the result of a survey conducted by market research institute Emnid among 1,049 internet users for German TV listings magazine Hörzu.
Almost half (47%) of internet users between 25 and 34 years of age use paid-for streaming services with the share amounting to 42% in the 16-24 years age group. More than two thirds (69%) of the internet users surveyed don’t use paid-for video offerings at all.
Over half (56%) of the internet users surveyed use free-of-charge streaming services such as YouTube or MyVideo. This particularly refers to young people between 16 and 24 years of age (84% usage) and between 25 and 34 years of age (70% usage).
The providers of paid-for VOD services can’t, however, expect strong growth: Three quarters (74%) of the internet users surveyed who have not yet spent money on streaming, don’t plan to do so in future.
Among younger people, there is more willingness to pay: Around one third (27%) of internet users between 16 and 24 years of age and around one fifth (21%) of the internet users in the 25-34 years age group currently not paying for streaming would be prepared to pay up to €10 per month. Practically no one would spend more than 10€ per month, though, independent of the age group.
