BT says its seeing few customers opting out of the new £5 charge for its repackaged sports channels.
BT Sport Europe launches on Saturday as the home for the telco’s Champions League coverage. It’s also the day that the new 4K Sports channel will launch.
BT’s head of consumer John Petter told an analyst call that it was early days, but those receiving the sports package by satellite appeared least likely to churn.
Announcing its Q1 results, BT said its TV service had seen its best performance in nearly two years. 60,000 new customers were added to BT TV, taking the customer base to 1.2 million.
Average daily viewing figures for BT Sport are also up 51%
149,000 new customers were added to the Openreach network during the quarter.
85,000 (57%) of new customers chose one of BT’s retail divisions.
That brings the total Openreach broadband base to more than 19.4m, and the total BT Retail broadband base was just short of 7.8m subscribers at the end of the quarter.
