The 2015 Arris Consumer Entertainment Index indicates a growing disparity between the expectation and reality of wireless broadband around the home.
Worldwide the average home now has access to six media devices – UPC has reported as many as 11 – while the average household spends in the region of six and a half hours streaming a subscription service over their connection.
Cornel Ciocirlan, CTO, EMEA, Arris, told Broadband TV News the operators were missing a trick. “People are reporting problems and don’t realize that they are coming from their own Wi-Fi network. There’s clearly an opportunity here.”
Elsewhere, the report shows the popularity of mobile TV is maturing among the younger demographic, indicating that any future growth will need to come from older generations. Here, viewing by over 65s has grown by 11% from last year’s 19%.
Those from South Korea are the most likely to watch TV on a mobile device, with 61% claiming to watch at least once a week. 75% from Japan never watch TV away from home. Other countries, such as the US, Canada, UK, France, Germany and Australia, report a low frequency of mobile TV viewing compared to the rest of the world. In Japan there is the cultural issue of not wanting to be seen viewing a TV when attention should be paid elsewhere.
The report shows a slight dip in the amount of hours spent watching broadcast and subscription TV. Watching an internet stream from a subscription TV service has edged slightly ahead of 2014.
There are minimal changes in the balance between broadcast and internet-delivered television viewing with the young more likely to opt for the new delivery mode.