Commneting on the development, Steve Rabuchin, VP, Amazon Appstore, said: “If there’s one thing Fire TV and Fire tablet customers are telling us, it’s that they love to watch their favourite movies and TV shows. This is why the team is doubling down on adding great new movies and TV shows for Fire TV and Fire tablet customers—in less than five months we’ve added over 700 new channels, apps, and games to Amazon Fire TV, and over 300,000 apps are now available on Fire tablets.
“HBO has produced some of the most groundbreaking and award-winning TV shows and movies, and we are excited to introduce HBO Now on Fire tablets and soon on Fire TV.”
Bernadette Aulestia, executive VP, Global Distribution Operations, HBO, added: “Amazon has cultivated an incredibly vast and savvy base of customers that we’re excited to provide with unlimited access to all of HBO through HBO Now.
“The addition of Amazon devices is another great stride in the distribution of HBO NOW and affirmation of our long standing partnership with Amazon.”
HBO Now is offered for $14.99 a month and can be received on two types of Amazon Fire tablets, namely the Fire HD 6 and Fire HD 7, costing $99 and $139 respectively. However, new HBO Now customers can watch it free of charge during a 30-day introductory period.
It will in due course join Fire TV, which provides viewers with over 700 channels, apps, games and nearly 2,000 titles.