Adopted within the framework of the June 4 amendment to the Law 3/2013 entitled Promotion of co-advertising, it sees the CNMC recognise the usefulness of the self-regulation of TV advertising.
In particular, the CNMC welcomes the system of prior consultation managed impartially and independently by AUTOCONTROL. It also states that the CNMC supports the self-regulatory system of TV advertising while performing its duties, including inspection, control and punishment on audiovisual media services.
Other aspects of the agreement include the use of a tool, named Copy Advice and managed by AUTOCONTROL, by TV broadcasters and advertisers.
The agreement will be monitored by a new commission made up three representatives each from the CNMC and AUTOCONTROL.
There is no financial aspect, or obligations, to the agreement.