For more than 80 years, Telekom Romania Communications (formerly known as Romtelecom), an Hellenic Telecommunications Organization (OTE) subsidiary controlled by Deutsche Telekom, has been providing a reliable, innovative, and easy-to-use communications services including traditional fixed telephony, broadband Internet, and TV (e.g., satellite, IPTV, and cable) to the Romanian market.
Over the last five years in particular, Telekom Romania Communications has experienced significant growth in pay-TV subscriptions. According to recent research from OTE, the operator’s number of subscribers rose from just over 1 million in 2010 to 1.4 million in 2015.
In order to remain competitive, the telecommunications operator needed to expand into the OTT multiscreen world and address the growing consumer demand for a more personalized and interactive television experience on every screen. Recently, Telekom Romania embarked on a massive infrastructure upgrade to launch a new IPTV and OTT multiscreen service, including live, VOD, and nPVR content, called “Telekom TV.” This case study documents Telekom Romania’s groundbreaking journey into the OTT multiscreen world.
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