Broadcaster involvement will also be critical to them strengthening their position.
Revealing the results of a new industry-wide survey, 3Vision said that 68% of respondents favoured such a local focus, with 14% suggesting local operators should compete with the likes of Netflix and 14% other options.
The study also found that almost two-thirds (62%) of respondents believed that in the next four years linear channel carriage fees would remain the dominant budget component for pay-TV operators.
A similar percentage (65%) believed that digital retail specialists and content owners would dominate digital ownership sales.
On a more general level, 71% believed that on demand viewing would become more significant for broadcast channels than traditional scheduled linear viewing.