Users of the most popular Samsung Android tablets will be able to join those with iPads in being able to watch and record over-the-air television (Freeview in the UK) on their tablets in time for the Wimbledon tennis tournament.
With this first version of the Android TabletTV US and TabletTV UK apps the company increases the potential target market of users by nearly 75% for its TabletTV technology. Initially the first Android TabletTV apps are available for Samsung 10 and 7-inch devices with more coming later this year.
As of the first quarter 2015, based on global shipments, Apple had a 26.8% market share of the tablet market, followed closely by Samsung with 19.1%. Of the predicted 321 million shipments of tablets during 2015 worldwide (Source: Gartner 2014), 38% are predicted to be Android based (Source: Statista 2015).
“The addition of Android devices to the TabletTV family is a major step forward due to the growing popularity of Android devices,” commented Leonard M Fertig, CEO of Motive.
“The global potential market for TabletTV numbers is in the hundreds of millions – by the end of 2013 it is estimated that 6% of the global population used a tablet and 22% a smartphone. Further, the use of tablets for watching television is growing dramatically; as of December 2014 Mail Online reported that 17% of the British population watched TV on their tablets. There is little question that TabletTV is the right product at the right time.”