Discovery Communications has partnered with Image Nation to launch a new Arabic language, free-to-air TV channel for the region.
Quest Arabiya will launch in the final quarter of 2015. The channel will feature male-oriented factual and reality programmes with a combination of locally-produced original material and localised content from Discovery. The new channel is aimed primarily at Arab men aged 16-44.
Carl von Doussa, general manager of Channels at Image Nation Abu Dhabi, will lead the new channel.
“Quest Arabiya will be a leading destination for men’s lifestyle entertainment in the Middle East and North Africa”, said James Gibbons, EVP for Discovery’s Emerging Business.
“Discovery’s global success is based on building strong local teams and looking for new opportunities in key markets. We have a dedicated team based in the UAE and a track record of providing high quality brands and programs that nourish viewers in the region for more than 16 years. Our partnership with Image Nation will help take our business to the next level, broaden the popularity of factual entertainment and raise awareness of our seven channel brands in the region.”
“In partnering with Discovery to launch a new TV channel in the Middle East, we are doing what Abu Dhabi does best – marrying world-class expertise with regional knowledge,” said Mohammed Al Mubarak, Chairman of Image Nation Abu Dhabi.
“Quest Arabiya will provide a needed boost to the private media sector in the UAE as we will be commissioning more content than ever before and producing at the highest international standards.”
