• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Dutch viewers favour live TV over OTT

April 24, 2015 09.45 Europe/London By Chris Dziadul

Netflix Living RoomOTT services have yet to make their presence fully felt in the Netherlands, with almost 60% of viewers indicating they have no intention to switch to them from their traditional TV subscriptions.

At the same time, according to the results of the Telecompaper Consumer Panel from this January, 25% have yet to make a decision about a switch and only 4% expect to cancel their subscription within the next two years.

Significantly, the number of viewers unwilling to switch is 20% higher than in January 2014, when the last panel report was produced.

Telecompaper points out that one of the main reasons viewers are reluctant to switch is the appeal of live TV, despite some OTT services have introduced live streaming of TV programmes.

From a demographic perspective, the younger the viewer the more likely they are likely to change their TV subscription within the next two years: 7% in the 30-39 age group, falling to as low as 1% in the over 65s.

However, all viewers aged 20-64 were found to be less willing than in January 2014 to end their TV deals in the next two years.

Interestingly, the sharpest fall – from 14% to 5% – was among the youngest, aged 20-29.

The 2015 panel also found that more men than women – 5% v 2% – plan to switch their subscriptions within the next two years.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, OTT, Platforms Tagged With: Netherlands Edited: 26 April 2015 20:52

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • EBU details role in keeping Ukraine PSB on-air
  • NBCUniversal to close Olympic Channel
  • WOW streaming service to launch on Telekom’s Magenta
  • ducktv makes a splash on Ziggo
  • Serie A returns to MENA screens after new broadcast contract

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...