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German Bundesliga to launch VOD service

April 22, 2015 10.49 Europe/London By Jörn Krieger

Bundesliga Forever (Audiovisual Media Day 2015 medienportal.tv)Germany’s national football association Deutsche Fußball Liga (DFL) will open the Bundesliga archive: Football fans will be able to watch videos with Bundesliga matches, season’s highlights, player portraits and background information from the next season.

The service which DFL CEO Christian Seifert unveiled at media conference Audiovisual Media Day 2015 in Munich (video footage here) will be offered on several video-on-demand (VOD) portals initially in Germany for individual access or as part of existing subscriptions. The first partner is pay-TV operator Sky Deutschland which will provide the Bundesliga VOD service to all subscribers of its Bundesliga package through Sky Go.

The new offering dubbed Bundesliga Forever will focus on historic video footage and programmes reflecting 50 years of Bundesliga history. There will be no coverage of current Bundesliga news or the running season.

DFL wants to announce further details regarding the platform partners and price structure at the beginning of the new Bundesliga season.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, Platforms Tagged With: Bundesliga, DFL, Germany, History, Sky Deutschland, VOD Edited: 23 April 2015 10:38

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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