The advertising-funded channel is to take advantage of the 2011 relaxation of guidelines on product placement.
In a blog post, Chris Davies, Sales and Marketing Director, BBC Global News Ltd, made it clear the year long trial would not include any news content, which represents a large part of the channel’s output. “Each proposal to include product placement within a programme will be carefully considered at group director level on a case by case basis and will only be allowed when it is both editorially justified and in line with Ofcom’s guidelines. When this is the case, the programme will be clearly marked with the universal product placement logo to ensure transparency for the audience,” he said.
There is already product placement on the BBC’s other commercial channels.