• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

OTT TV ad revenue to Increase four-fold by 2020

April 9, 2015 20.55 Europe/London By Broadband TV News Correspondent

Revenue from OTT TV advertising – that is, commercial advertising placed in full-length TV-quality programming delivered via broadband – is expected to grow nearly four fold between 2015 and 2020.

The Future of OTT TV Advertising 2015-2020 from The Diffusion Group represents the first publicly-available ad forecasts associated exclusively with the delivery of OTT TV content.

OTT ad revenue

According to TDG’s analysis, the average ad load for a 30-minute legacy linear program will decline by 38% between 2014 and 2020, from approximately eight minutes to around five minutes. During the same period, average OTT TV ad loads will increase 63%, from 3.2 minutes to 5.1 minutes, during the same time period, bringing OTT TV ad loads in line with that of legacy linear TV.

This shift in ad load is not all bad for content networks. According to Alan Wolk, TDG senior analyst and author of the new report, the value of legacy linear TV advertising in 2020 will be worth considerably more than today. Wolk adds that new forms of advertising such as native and sponsored promotions will generate additional revenue and keep total TV ad revenue stable through 2020 (no growth in total revenue, but no decline, even as dollars are shifted to OTT TV).

By 2020, OTT TV ad revenue will be approximately $40 billion, just under half of 2020’s projected $85 billion in total TV ad revenue.

These are just a few of the unique insights featured in TDG’s latest analysis and forecast of the burgeoning OTT TV space. The report includes an in-depth examination of the trends driving (and inhibiting) the shift from legacy to OTT TV advertising, as well as detailed forecasts for total TV ad revenue, weekly OTT TV viewing, and both OTT and legacy linear TV ad revenue.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: TDG, The Diffusion Group Edited: 10 April 2015 12:58

Latest News

  • Media Press launches Turkish operation
  • Cost of Living has less impact on DACH streaming subscriptions than anticipated
  • Ofcom fine for video sharing site
  • Peter Nørrelund to leave Viaplay
  • VOD catalogues: a European perspective

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...