The Polish national commercial broadcaster TVN will add two more thematic channels to its portfolio on April 16.
The first, known as TVN Meteo Active, will target viewers interested in an active, healthy lifestyle and second, TVN Fubula, will feature an extensive offer of movies and TV series.
TVN Meteo Live, which will be formed by the transformation of TVN Meteo, Poland’s first weather channel, will be headed by Grzegorz Plaza, the former head of the male-oriented channel TVN Turbo. According to Plaza, “TVN Meteo Active is a channel committed to meeting today’s needs. Regardless of the season there are more and more people training, jogging, riding a bike, attending gyms and fitness classes in crowds. Ever more people want to live a healthy lifestyle, eat right and stay in the best possible shape for the longest possible time. It is for them and for anyone who would like to join them that we launch TVN Meteo Active. The source of reliable factual information on proper physical activity and health. The channel that the Polish television market has lacked so far”.
Meanwhile, TVN Fubula will offer both TVN’s own and acquired films and TV series. Its head Maciej Swierzawski added: “The new film channel expands viewers’ access to extensive TVN’s portfolio. Our offer will be complementary to TVN and TVN7 both in terms of titles’ selection and the arrangement of respective slots across the schedule. On top of that, daily shows prepared especially for TVN Fabula will update our viewers on the latest movie releases, film events as well as interviews with the greatest film and TV stars”.
